As posted on their site…..
Apple – Press Info – Apple Q&A on Location Data
First, “Users are confused” is not a good way to talk about your customers but who am I to judge?
I don’t have a problem with what Apple is doing nor is it any different than what other smartphone mfgs are doing. However, I do have a problem with how they bungled it….as they did with Antennagate….as they did with the original iPhone pricing…. how anyone is still an iPhone customer after the string of media fumbles… oy vey!
"Users are confused, partly because the creators of this new technology (including Apple) have not provided enough education about these issues to date."
CNN, MSNBC, FOX News, NBC, etc. and just about every news outlet already did that for you. The horses have already left the barn but I’m glad to see you finally closed the door.
"This data is sent to Apple in an anonymous and encrypted form. Apple cannot identify the source of this data"
Except by GPS tagging, of course. No mention of UUID in this FAQ either.
"This is a bug, which we plan to fix shortly (see Software Update section below). "
Then why not say so early on? Unless of course you were waiting to announce the white iPhone to drown out the controversy.
"Apple will continue to be one of the leaders in strengthening personal information security and privacy."
So letting it get to CNN-type proportions, or get to Senate panel investigations meant you had your customers’ best interests in mind?